Index / Work / 04 · Elevate Money
Real estate
investing
for all.
Elevate Money makes commercial real estate investing approachable: own fractions of single-tenant, net-leased properties through an income-focused REIT, earn monthly dividends, and start from $100. As co-founder and Head of Product I owned everything from strategy through execution: brand, onboarding, app experience, and the investing flows. We launched iOS, Android, and web in under six months.
/01 · Brief
Become a
landlord,
from $100.
Income-producing commercial real estate has long been gated behind accreditation and six-figure minimums. Elevate's bet was to open it up: pool investor capital into a REIT that buys single-tenant, net-leased buildings backed by creditworthy national tenants, and pass the rent back as monthly dividends.
The design challenge: make a genuinely complex asset feel as approachable as a savings app, without hiding the substance that makes it trustworthy.
/02 · Approach
Make the
building
legible.
Every property is rendered as a tangible 3D model with a plain-language summary and the Elevate Lens+ rating, a system we built that scores four aspects of a property into a single star figure. Investors can judge quality at a glance instead of wading through a prospectus.
The home screen leads with your balance and a growth chart. Auto-investing turns a one-time decision into a monthly habit, and quick-invest tiles ($100 / $500 / custom) keep the act of buying to a single tap.
Real estate investing at your fingertips
Monthly income, backed by real buildings.
/03 · Outcome
Income on
autopilot.
Investors own a slice of stabilized, net-leased commercial real estate and receive monthly dividend distributions, with the option to compound automatically. The product ships today as the STNL+ Income-Focused REIT.
The product decisions carried the numbers: recurring Auto Invest lifted user retention by roughly 20%, and a broker-dealer migration I led cut onboarding screens by 18% while improving investor conversion.
The app, the brand, and the Elevate Lens+ rating system I designed are the front door to that experience. They turn a 100-year-old asset class into something you can hold in your pocket.