Invest
your spare
change.
Acorns turns everyday spending into investing. Buy something, round up to the next dollar, and the spare change goes to work on its own. I designed core app experiences and new features, and ran the user research behind them, to keep Acorns simple for people investing for the first time.
App Store preview
The App Store gives you thirty seconds. I used them to show every feature the way it actually works: round-ups, recurring investing, the portfolio. It's all real screens and real motion, cut to music, so you take in the whole product in one pass.
/01 · Brief
Invest as
you spend.
The idea is simple. Spend the way you always do, and Acorns rounds every purchase up to the next dollar. The spare change goes straight into a diversified portfolio, on its own.
I collaborated with the design team on ads, emails, landers, and the app and web experiences.
Beyond the product: photography (over 100 headshots), sound design, video editing, and marketing materials.
/02 · Outcome
Millions of
investors.
I joined as employee #15. By the time I moved on, Acorns had grown to around 150 people and a million active customers. Today it's one of the most-downloaded investing apps in the country, with over $30 billion invested.
