Play games.
Save real
money.

Savings apps are a chore. Blast's bet was the opposite: make the act of saving the reward itself by wrapping it in mobile games people already play. The product challenge is keeping the money real and trustworthy while the wrapper stays light and playful.

I designed app experiences and product features across the core loop: play, earn, track, cash out, plus the missions and streaks that boost DAU.

The savings balance is always a real dollar figure, never obscured by points. Trust is the whole product. Around that anchor, Plasma points reward in-game behaviors, playing, completing missions, and keeping streaks, to incentivize the play-to-earn loop, all wrapped in game energy: bold tiles and clear "earn up to" framing.

Every earn event resolves to a number the user can actually cash out. The design never lets the fun get between the player and their money.

Blast built a real audience around the play-to-earn savings loop and was acquired by ATM.com, which folded the gamified-rewards mechanics into a broader consumer-finance product. The wallet, play, and cash-out experiences I designed were core to that story.