Index / Work / 03 · Alture Funds

Institutional
alts,
for everyone.

Alture Funds democratizes institutional investment strategies: the alternative allocations CalPERS and Harvard use to weatherproof portfolios, opened to everyday investors. Four pillars, $2,500 minimums, no accreditation required.

ClientAlture Funds
RoleSenior Product Manager
Year2025
ScopeWebapp · onboarding

/01 · The thesis

The allocation
gap.

Most people can't invest in alternatives without going through a financial advisor. Alture Funds changes that, letting people invest directly in alternative asset funds.

CalPERS holds roughly $200B in alternatives. Harvard's endowment, $39B. The institutions that have to preserve capital across decades put a serious slice of it into private markets, yet the typical individual investor holds under 5% in alternatives.

Alture's whole reason to exist is closing that gap: the same institutional-grade strategies, opened to everyday investors at a $2,500 minimum ($1,000 for self-directed IRAs), with no accreditation requirement.

/02 · The product

Four pillars,
one portfolio.

The platform is organized around four alternative asset classes (infrastructure, private credit, real estate, and private equity), each backed by an institutional manager (Apollo's Diversified Private Real Estate Fund, Bluerock's High Income Institutional Credit Fund, and more). The design job was making four genuinely different risk-return profiles legible enough that someone can build a balanced allocation in a single sitting.

Alture iOS app, Dashboard
Dashboard
Alture iOS app, High Income
High Income

/03 · Desktop

Same product,
bigger canvas.

The web app mirrors the iOS experience on a wider canvas: the same balance-first dashboard, and the fund detail surfaces with a sticky context card.

Alture web app, Dashboard
Dashboard
Alture web app, Total Income+ details
Total Income+ · details
Alture web app, Auto-Investing
Auto-Investing
Alture web app, investment confirmed
Confirmation

/04 · Posture

Built for
the long game.

Alture isn't for traders or quick gains, and the product is designed to say so. The dashboard leads with automated, recurring contributions across the four pillars and a 24/7 personal view; the tone is patient, institutional, decades-long.

An Alternative Investment Concierge sits one tap away on every screen, a real specialist for portfolio guidance, because first-time alts investors need a human, not a chatbot.

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